URL redirection techniques:
1. Forward your domain softwareandfinance.com to www.softwareandfinance.com
2. Note here DNS settings need to be updated for step 1. If you choose
automatic update, it would work fine. Then move on to step 4.
3. Point your Host / A record for @ to fowarding name server which
would be 220.127.116.11 for GoDaddy.com hosting
4. Delete your CNAME record for WWW. Otherwise it would become deadlock.
5. Include WWW as host record and make sure it points to your actual
hosting IP address.
Wait for 24 to 40 hours for your changes to propagate.
You are all set...!